Courses Bachelor Display 2024-2025
| Course Description | To PDF | |||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Course title | Market Research Project | |||||||||||||||||||||||||||||||||||||||
| Course code | BENP1001 | |||||||||||||||||||||||||||||||||||||||
| ECTS credits | 5,0 | |||||||||||||||||||||||||||||||||||||||
| Assessment | Whole/Half Grades | |||||||||||||||||||||||||||||||||||||||
| Period |
|
|||||||||||||||||||||||||||||||||||||||
| Level | no level | |||||||||||||||||||||||||||||||||||||||
| Coordinator |
Aline Elias Caldeira Dantas For more information: a.dantas@maastrichtuniversity.nl |
|||||||||||||||||||||||||||||||||||||||
| Language of instruction | English | |||||||||||||||||||||||||||||||||||||||
| Goals |
* Understanding how to translate a management problem in a market research.
* Selecting the best research design based on the management problem. Conducting a market research. * Interpreting the findings of a market research. * Reporting on the findings of a market research. |
|||||||||||||||||||||||||||||||||||||||
| Description |
Students will perform a market research for local companies interested in selling their products and services in emerging markets. This research will be executed in small groups with each groups.
|
|||||||||||||||||||||||||||||||||||||||
| Literature |
No obligatory literature.
|
|||||||||||||||||||||||||||||||||||||||
| Prerequisites |
No prerequisites are required.
|
|||||||||||||||||||||||||||||||||||||||
| Keywords |
Market research, sample selection, market analysis
|
|||||||||||||||||||||||||||||||||||||||
| Teaching methods (indicative; course manual is definitive) | ||||||||||||||||||||||||||||||||||||||||
| Assessment methods (indicative; course manual is definitive) | Final Paper / Presentation | |||||||||||||||||||||||||||||||||||||||
| Evaluation in previous academic year | For the complete evaluation of this course please click "here" | |||||||||||||||||||||||||||||||||||||||
| This course belongs to the following programmes / specialisations |
|