Courses None Display 2024-2025
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| Course title | Value-Based Marketing | |||||||||||||||||||||||||||||||||||||||
| Course code | EBC4082 | |||||||||||||||||||||||||||||||||||||||
| ECTS credits | 6,5 | |||||||||||||||||||||||||||||||||||||||
| Assessment | Whole/Half Grades | |||||||||||||||||||||||||||||||||||||||
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| Level | Advanced | |||||||||||||||||||||||||||||||||||||||
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| Language of instruction | English | |||||||||||||||||||||||||||||||||||||||
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| Prerequisites |
This course has been cancelled.
See the Master Education and Examination Regulations for more information. The following rule applies to students who started one of the following programmes/specialisations prior to academic year 2020-2021 TRANSITIONAL REGULATION (EBC4082): * Master Business Research - No specialisation (Note: only if you are taking "Entrepreneurship and SME Management" disciplinary courses!) * Master International Business - Entrepreneurship and SME Management Students who did not pass EBC4082 can replace this course with "Strategic Entrepreneurship and Innovation" (EBC4041), "Business Innovation and Sustainable Development" (EBC4106), or "Digital Entrepreneurship" (EBC4266) The following rule applies to students who started one of the following programmes/specialisations prior to academic year 2020-2021 TRANSITIONAL REGULATION (EBC4082): * Master Business Research - No specialisation (Note: only if you are taking "Strategic Marketing" disciplinary courses!) * Master International Business - Strategic Marketing Students who did not pass EBC4082 can replace this course with "Marketing Intelligence" (EBC4267) |
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| Evaluation in previous academic year | For the complete evaluation of this course please click "here" | |||||||||||||||||||||||||||||||||||||||
| This course belongs to the following programmes / specialisations |
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