Courses Bachelor Display 2013-2014

Course Description To PDF
Course title Business Innovation
Course code EBC2068
ECTS credits 6,5
Assessment Whole/Half Grades
Period
Period Start End Mon Tue Wed Thu Fri
5 14-4-2014 6-6-2014 X X
Level Intermediate
Coordinator Wilko Letterie
For more information: w.letterie@maastrichtuniversity.nl
Language of instruction English
Goals
Technology and innovation have to be managed by firms. In this course we will explore which concepts, techniques, tools and management processes are helpful to successfully advance technological innovations.
Description
Successful innovation requires firms to manage the innovation process. To that end firms need to obtain particular skills and knowledge. During the business innovation course we will probe into the strategies developed by firms to innovate and to generate value from innovations. Topics included are how Organisational and industrial context shape innovation. We will cover which internal and external sources are important for innovative firms. For instance, links with customer needs and R&D alliances will be discussed. Another topic is how firms can appropriate the value of their innovations. In this context we will discuss corporate venturing and we touch upon the role open innovation may play.
Literature
Book and articles
Prerequisites
Basic knowledge of: marketing, organisation and strategy
An advanced level of English
Teaching methods (indicative; course manual is definitive) PBL / Presentation / Groupwork
Assessment methods (indicative; course manual is definitive) Final Paper / Participation
Evaluation in previous academic year For the complete evaluation of this course please click "here"
This course belongs to the following programmes / specialisations
Bachelor Economics and Business Economics Specialisation Economics and Management of Information Free Electives
Bachelor Economics and Business Economics Specialisation International Business Economics Major Strategy
Bachelor Economics and Business Economics Specialisation International Economic Studies IBE Electives
Bachelor International Business Business Electives
Bachelor International Business Major Strategy
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