Courses Master Display 2013-2014
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| Course title | Special Topics in Marketing and Supply Chain Management | |||||||||||||||||||||||||||||||||||||||
| Course code | EBC4015 | |||||||||||||||||||||||||||||||||||||||
| ECTS credits | 6,5 | |||||||||||||||||||||||||||||||||||||||
| Assessment | None | |||||||||||||||||||||||||||||||||||||||
| Period |
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| Level | Advanced | |||||||||||||||||||||||||||||||||||||||
| Coordinator |
Bram Foubert For more information: b.foubert@maastrichtuniversity.nl |
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| Language of instruction | English | |||||||||||||||||||||||||||||||||||||||
| Goals |
The goal of this course is (1) to get students acquainted with different topics in Marketing and Supply Chain Management, and (2) to teach them to critically review state-of-the-art literature.
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| Description |
Each session will be dedicated to a specific topic and will be guided by an expert in the field. The course is interactive and requires considerable input from the students. They will conclude the course by writing a research proposal related to one of the themes of this course.
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| Literature |
Academic papers from top-rated international journals that reflect the current thinking in the different fields.
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| Prerequisites |
Students should at least have a basic knowledge of marketing and supply chain management principles, have a decent understanding of statistics and basic econometrics, and be familiar with reading academic papers.
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| Teaching methods (indicative; course manual is definitive) | PBL / Presentation | |||||||||||||||||||||||||||||||||||||||
| Assessment methods (indicative; course manual is definitive) | Final Paper / Participation | |||||||||||||||||||||||||||||||||||||||
| Evaluation in previous academic year | For the complete evaluation of this course please click "here" | |||||||||||||||||||||||||||||||||||||||
| This course belongs to the following programmes / specialisations |
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