Courses Bachelor Display 2017-2018

Course Description To PDF
Course title Management of Operations and Product Development
Course code EBC2022
ECTS credits 6,5
Assessement None
Period
Period Start End Mon Tue Wed Thu Fri
5 16-4-2018 8-6-2018 X/E X/E
Level Intermediate
Coordinator Bram Foubert, Alexander Grigoriev
For more information: b.foubert@maastrichtuniversity.nl; a.grigoriev@maastrichtuniversity.nl
Language of instruction English
Goals
Students will practice managerial skills and mathematical/statistical methods necessary to optimize the decisions involved in product development and management of operations.
Description
Every year, companies launch thousands of new products. Many firms consider innovation the lifeblood of their business although failure rates of up to 80% are not uncommon. In this course we study what it takes to successfully develop products and bring them to the market. Specifically, we discuss how companies can translate customers’ needs into product concepts, and how they can produce and supply the new products in a cost-efficient yet customer-oriented manner. The course addresses the strategic, marketing, and operational decisions that lie at the core of this process.
Literature
Management of Operations and Product Development. Prep. by A. Grigoriev and B. Foubert (Maastricht University). McGraw-Hill Custom Publishing.
Prerequisites
Basic mathematics and statistics, general marketing concepts, basic finance.
An advanced level of English.
Teaching methods PBL / Presentation / Lecture / Assignment / Groupwork
Assessment methods Attendance / Participation / Written Exam
Evaluation in previous academic year For the complete evaluation of this course please click "here"
This course belongs to the following programmes / specialisations
Bachelor International Business Year 2 Compulsory Courses
Bachelor International Business Specialisation Emerging Markets Year 2 Core Courses
SBE Exchange Bachelor Bachelor Exchange Courses
SBE Exchange Master Bachelor Exchange Courses
SBE Non Degree Courses Bachelor Courses