Courses Bachelor Display 2017-2018

Course Description To PDF
Course title Business Plan
Course code EBS2015
ECTS credits 4,0
Assessement None
Period
Period Start End Mon Tue Wed Thu Fri
6 18-6-2018 29-6-2018 C
Level Intermediate
Coordinator Anita van Gils
For more information: a.vangils@maastrichtuniversity.nl
Language of instruction English
Goals
Students will learn to apply their knowledge (gathered within the domains of strategy, organisation, marketing and finance) to a specific entrepreneurial case-study.
Description
The aim of this skills training is to give students the opportunity to integrate the knowledge they have mastered. One of the ways to accomplish such integration is by letting students write a business plan. All aspects of a business administration study program are to be used in such a plan. The writing of the business plan starts with an analysis of the company, the products and its competitive environment. This is followed by market research and analysis, and the design of a marketing plan. The goal of this effort is to identify target markets and the current market position. Based on the results of these studies and the type of activities of the firm, the plans for research and development and manufacturing should be designed. These plans have implications for the management and the internal organisation of the company. The financial consequences are the bottom line of the business plan.
Literature
Barringer, B.R. (2009), Preparing effective business plans: an entrepreneurial approach. Pearson International edition, Upper Saddle River NJ, ISBN 978-0-13-714584-3
Prerequisites
Knowledge of bachelor courses in marketing, organisation studies, strategy and finance.
An advanced level of English
Teaching methods Presentation / Assignment / Groupwork
Assessment methods Final Paper
Evaluation in previous academic year For the complete evaluation of this course please click "here"
This course belongs to the following programmes / specialisations
Bachelor Economics and Business Economics Specialisation Economics and Management of Information Elective Skills
Bachelor International Business Year 2-3 Elective skills
Bachelor Economics and Business Economics Specialisation Economics Elective Skills
Bachelor Economics and Business Economics Specialisation International Business Economics Elective Skills
SBE Exchange Bachelor Bachelor Exchange Skills
SBE Exchange Master Bachelor Exchange Skills
SBE Non Degree Courses Bachelor Skills