Courses Master Display 2019-2020

Course Description To PDF
Course title Operational Strategy
Course code EBC4123
ECTS credits 6,5
Assessment None
Period
Period Start End Mon Tue Wed Thu Fri
5 15-4-2020 7-6-2020 X X
Level Advanced
Coordinator Peter Bollen
For more information: p.bollen@maastrichtuniversity.nl
Language of instruction English
Goals
The course is directed at the following learning and competences:
developing an awareness of the range, scope and complexity of the phenomena, issues and problems related to operational strategy;
developing an integrated and process oriented perspective on managing complex projects and team work;
acquiring competencies in the usage of tools, techniques, methods and models for operational strategy.
Description
Good business strategies plot changes in where a company is going. A winning operational strategy translates that direction into operational reality, creating strategic competitive advantage in the process. Operational strategy finds new ways to structure business operations and economics to create better results in growth, earnings and valuation. The operational strategy should support an organisation's overall corporate strategy. It should define the tactics and processes to support the corporate strategy. The course is centered around the following topics:
- operational strategy: concepts and frame work
- competition, competencies and operations
- capacity sizing and investment
- capacity timing and expansion
- location, global networks and offshoring
- strategic sourcing and structuring of operational processes
- demand and revenue management
- process improvement and process innovation
Literature
Jan A. van Mieghem, Operations Strategy: Priciples and practice, 2nd edition, 2015, Dynamic Ideas. ISBN: 9780989910866
Reader with articles.
Prerequisites
Basic mathematics.
Introduction to (operations) management.
An advanced level of English.
Teaching methods PBL / Presentation / Assignment / Groupwork
Assessment methods Final Paper / Attendance / Participation
Evaluation in previous academic year For the complete evaluation of this course please click "here"
This course belongs to the following programmes / specialisations
Master Business Research - Operations Research Year 1 Elective Course(s)
Master Business Research - Operations Research Year 2 Elective Course(s)
Master Human Decision Science Elective Course(s)
Master International Business - Accountancy Elective Course(s)
Master International Business - Controlling Elective Course(s)
Master International Business - Entrepreneurship and SME Management Elective Course(s)
Master International Business - Organisation: Management, Change and Consultancy Elective Course(s)
Master International Business - Strategic Corporate Finance Elective Course(s)
Master International Business - Strategy and Innovation Elective Course(s)
Master International Business - Sustainable Finance Elective Course(s)
SBE Exchange Master Master Exchange Courses
SBE Non Degree Courses Master Courses