To understand and learn about
• Entrepreneurship in the context of Europe
o How it contributes to the greater economic environment, such as growth, employment and regional development
o The factors that drive entrepreneurship and creativity
o The (lean) business plan and business model canvas as tools for entrepreneurs
o The specific characteristics of entrepreneurs, such as their skills, important human capital and what makes them happy
• Industrial Organisation in Europe:
o Regional innovation and industrial clusters and what makes them succesful
o How they evolve and important strategic considerations, such as mergers
o The importance of competition and the (negative) impact of cartels
o Causes and effects of R&D and how it relates to innovativeness

This course covers too broad topics, which are of importance to anyone wanting to do Business in Europe: Entrepreneurship and Industrial Organization. While Entrepreneurship is all about the birth and start-up of new and innovative business ventures, IO looks rather at the broader factors that determine innovation and economic vitality.
Entrepreneurship comes in various forms, such as Self-employment, birthing new ventures, Unicorns, etc. They all have different causes and effects – on the economy, but also on the entrepreneur themselves. Further, it is important to learn about the latest entrepreneurial tools to start off new ventures, the lean start-up method. This method is all about how to be innovative in highly uncertain environments.
Industrial Organization is important, since it determines the business environment of entrepreneurs. Important topics to understand, are innovation, competition, mergers and cartels, especially how those play out in different geographic regions across Europe.

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THIS COURSE HAS BEEN CANCELLED
This course and the course The European Business Context are only open to students in the trivariate MGB master program with Peru and Canada.