Courses Bachelor Display 2020-2021

Course Description To PDF
Course title Management of Operations and Product Development
Course code EBC2022
ECTS credits 6,5
Assessment Whole/Half Grades
Period
Period Start End Mon Tue Wed Thu Fri
5 12-4-2021 28-5-2021 X X
Level Intermediate
Coordinator Tim Oosterwijk
For more information: t.oosterwijk@maastrichtuniversity.nl
Language of instruction English
Goals
Students will practice managerial skills and mathematical/statistical methods necessary to optimize the decisions involved in product development and management of operations.
Description
Every year, companies launch thousands of new products. Many firms consider innovation the lifeblood of their business although failure rates of up to 80% are not uncommon. In this course we study what it takes to successfully develop products and bring them to the market. Specifically, we discuss how companies can translate customers’ needs into product concepts, and how they can produce and supply the new products in a cost-efficient yet customer-oriented manner. The course addresses the strategic, marketing, and operational decisions that lie at the core of this process.
Literature
Management of Operations and Product Development, 6th edition (2020), Maastricht University, compiled by Mahdi Ebrahim and Tim Oosterwijk, McGraw-Hill Custom Publishing, ISBN 9781307552348.
Prerequisites
Basic mathematics and statistics, general marketing concepts, basic finance.
An advanced level of English.
Teaching methods PBL / Presentation / Lecture / Assignment / Groupwork
Assessment methods Attendance / Participation / Written Exam
Evaluation in previous academic year For the complete evaluation of this course please click "here"
This course belongs to the following programmes / specialisations
Bachelor International Business - Emerging Markets Year 2 Core Course(s)
Bachelor International Business Year 2 Compulsory Course(s)
SBE Exchange Bachelor Bachelor Exchange Courses
SBE Exchange Master Bachelor Exchange Courses
SBE Non Degree Courses Bachelor Courses