Courses Master Display 2020-2021

Course Description To PDF
Course title Behavioural Insights
Course code EBC4021
ECTS credits 6,5
Assessment Whole/Half Grades
Period Start End Mon Tue Wed Thu Fri
4 1-2-2021 26-3-2021 X X
Level Advanced
Coordinator Thomas Meissner
For more information:
Language of instruction English
Acquiring a structured insight into the important roles of psychological factors and processes in the judgments, decision-making and well-being of economic agents
Learning about the difference in approach between psychology and economics
Learning about the relations between psychology and economics
PLEASE NOTE THAT THE INFORMATION ABOUT THE TEACHING AND ASSESSMENT METHOD(S) USED IN THIS COURSE IS WITH RESERVATION. THE INFORMATION PROVIDED HERE IS BASED ON THE COURSE SETUP PRIOR TO THE CORONAVIRUS CRISIS. AS A CONSEQUENCE OF THE CRISIS, COURSE COORDINATORS MAY BE FORCED TO CHANGE THE TEACHING AND ASSESSMENT METHODS USED. THE MOST UP-TO-DATE INFORMATION ABOUT THE TEACHING/ASSESSMENT METHOD(S) WILL BE AVAILABLE IN THE COURSE SYLLABUS. Increasingly, economists are discovering psychology as a means to enrich their models of economic behaviour and well-being and to give them a better foundation. The importance of this is illustrated by the fact that Nobel prize winner in economics in 2002 was the distinguished psychologist Daniel Kahneman. He characterizes his research as a quest for the ‘logic of the irrational’. Adam Smith already recognized that economic, just like other, behaviour is motivated by an intriguing blend of ‘rational’ considerations and ‘irrational’ sentiments. The great challenge is to investigate the implications of the latter motives for economics.
This course aims to give an intensive introduction into this field. In the first part of the course, the psychology and behavioural economics of judgment and decision-making are dealt with. Basic principles of rationality are compared with actual behaviour in making decisions. Also, a link is made to the emerging field of neuroeconomics. Next, in the second part of the course, students are introduced into the psychological and economic research on subjective well-being (happiness) and its psychological, demographic and socio-economic determinants (especially income). The importance of this research for economics and its policy implications will be highlighted. Differences and similarities in the approaches of psychology and economics will be clarified.
Hastie, Reid, and Robyn M. Dawes. Rational choice in an uncertain world: The psychology of judgment and decision making. Sage, 2010.
Articles and chapters from books.
This course is no longer offered as an elective within the master International Business.
Note: this also holds true for the discontinued specialisations Accountancy, Controlling, and Entrepreneurship and SME Management.

Good understanding of microeconomics, probability theory and mathematics (level comparable to QM2) and basic understanding of macroeconomics.
An advanced level of English
Teaching methods Presentation / Lecture / Groupwork
Assessment methods Participation / Written Exam
Evaluation in previous academic year For the complete evaluation of this course please click "here"
This course belongs to the following programmes / specialisations
Master Fiscal Economics Economics Elective(s)
Master Human Decision Science Compulsory Course(s)
Master Information and Network Economics Economics Electives
Transitional Regulations See prerequisites
SBE Exchange Master Master Exchange Courses
SBE Non Degree Courses Master Courses