Courses Master Display 2020-2021

Course Description To PDF
Course title Digital Entrepreneurship
Course code EBC4266
ECTS credits 6,5
Assessment Whole/Half Grades
Period
Period Start End Mon Tue Wed Thu Fri
4 1-2-2021 26-3-2021 X X
Level no level
Coordinator Boris Blumberg, Jermain Kaminski
For more information: b.blumberg@maastrichtuniversity.nl; j.kaminski@maastrichtuniversity.nl
Language of instruction English
Goals
Primary objective: Understand how technological innovations transform current markets and create new markets through digitally powered start-up.
Secondary objectives:
1. Develop a basic understanding of contemporary and emerging "deep technologies",
2. Explore new technologies in the context of digital markets and digital business models,
3. Apply the acquired knowledge to a business idea.
Description
PLEASE NOTE THAT THE INFORMATION ABOUT THE TEACHING AND ASSESSMENT METHOD(S) USED IN THIS COURSE IS WITH RESERVATION. THE INFORMATION PROVIDED HERE IS BASED ON THE COURSE SETUP PRIOR TO THE CORONAVIRUS CRISIS. AS A CONSEQUENCE OF THE CRISIS, COURSE COORDINATORS MAY BE FORCED TO CHANGE THE TEACHING AND ASSESSMENT METHODS USED. THE MOST UP-TO-DATE INFORMATION ABOUT THE TEACHING/ASSESSMENT METHOD(S) WILL BE AVAILABLE IN THE COURSE SYLLABUS. The advent of new and powerful digital technologies, platforms and infrastructures has significantly transformed innovation and entrepreneurship. Digital technologies not only open up new opportunities for innovators and entrepreneurs but also have a broader impact on value creation and capture. More recently, technologies such as Artificial Intelligence, Robotics, Blockchain, and Quantum Computing are rapidly changing markets, and they promise to remain a core part of novel start-ups for some time to come. Learning the skills necessary to emerge in such new technologies and place them in an entrepreneurial context will be useful.

This course focuses on four contemporary technologies: Artificial Intelligence, Robotics, Blockchain, and Quantum Computing. You will receive a hands-on introduction to these technologies, consider business implications, and transform them into digital business ideas. In a problem-based learning environment, you quickly learn about a technology of your choice and strengthen your ability to develop an entrepreneurial strategy. You will develop a business model, analyse technical feasibilities and the innovation hub with which you plan to engage, identify a target market and customers, , and define a path to commercialisation that ultimately delivers value considering potential societal issues.
Literature
Through a mix of entrepreneurship and innovation literature, business insights, case studies, and a team project, your learning journey will focus on the reality of today's and tomorrow’s key technologies and how they can be used to support your path to digital entrepreneurship.
Prerequisites
The course does not require any particular technological background. An important assessment of the course is a group project in which you develop a plan how a new technology can be used for a novel start-up, supplemented by an individual essay.
Keywords
Teaching methods PBL / Lecture / Groupwork
Assessment methods Final Paper / Presentation
Evaluation in previous academic year For the complete evaluation of this course please click "here"
This course belongs to the following programmes / specialisations
Master Business Research - No specialisation Year 1 Disc - IB Entrepreneurship and Bus. Dev.
Master Business Research - Operations Research Year 2 Elective Course(s)
Master Human Decision Science Elective Course(s)
Master International Business - Entrepreneurship and Business Development Compulsory Course(s)