Courses Master Display 2020-2021

Course Description To PDF
Course title Writing a Master's Thesis Proposal: IB-Strategic Marketing
Course code EBS4016
ECTS credits 4,0
Assessment Pass / Fail
Period
Period Start End Mon Tue Wed Thu Fri
S1 31-8-2020 22-1-2021 C
S2 1-2-2021 2-7-2021 C
Level Advanced
Coordinator Nadine Kiratli
For more information: n.kiratli@maastrichtuniversity.nl
Language of instruction English
Goals
The programme is completed by a Master Thesis Project in which you conduct an in-depth study of a marketing-related topic. It provides you with the opportunity to apply your knowledge and skills acquired during the programme to one specific marketing problem. You are prepared for this master thesis project in a two-week skills training in which you develop a proposal and are assigned to a supervisor who is knowledgeable in the area of your interest.
Description
PLEASE NOTE THAT THE INFORMATION ABOUT THE TEACHING AND ASSESSMENT METHOD(S) USED IN THIS COURSE IS WITH RESERVATION. THE INFORMATION PROVIDED HERE IS BASED ON THE COURSE SETUP PRIOR TO THE CORONAVIRUS CRISIS. AS A CONSEQUENCE OF THE CRISIS, COURSE COORDINATORS MAY BE FORCED TO CHANGE THE TEACHING AND ASSESSMENT METHODS USED. THE MOST UP-TO-DATE INFORMATION ABOUT THE TEACHING/ASSESSMENT METHOD(S) WILL BE AVAILABLE IN THE COURSE SYLLABUS.

In several sessions, students are guided towards a thesis proposal that offers a solid base to enter the thesis process. Finding a topic, formulating an interesting and workable problem statement, imposing a structure by formulating sub questions, reporting on a first scan of the literature, and finally developing initial research ideas are all covered in these sessions. The skills training is concluded by a session in which all participants give a presentation of their thesis proposal, receiving critical feedback from other students and the tutor.
Literature
Prerequisites
Teaching methods PBL
Assessment methods Participation
Evaluation in previous academic year For the complete evaluation of this course please click "here"
This course belongs to the following programmes / specialisations
Master International Business - Marketing-Finance Thesis
Master International Business - Strategic Marketing Thesis