Courses Bachelor Display 2022-2023
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| Course title | Market Research Project | |||||||||||||||||||||||||||||||||||||||
| Course code | BENP1001 | |||||||||||||||||||||||||||||||||||||||
| ECTS credits | 5,0 | |||||||||||||||||||||||||||||||||||||||
| Assessment | Whole/Half Grades | |||||||||||||||||||||||||||||||||||||||
| Period |
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| Level | no level | |||||||||||||||||||||||||||||||||||||||
| Coordinator |
Elisabeth Brüggen For more information: e.bruggen@maastrichtuniversity.nl |
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| Language of instruction | English | |||||||||||||||||||||||||||||||||||||||
| Goals |
* Understanding how to translate a management problem in a market research.
* Selecting the best research design based on the management problem. Conducting a market research. * Interpreting the findings of a market research. * Reporting on the findings of a market research. |
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| Description |
PLEASE NOTE THAT THE INFORMATION ABOUT THE TEACHING AND ASSESSMENT METHOD(S) USED IN THIS COURSE IS WITH RESERVATION. A RE-EMERGENCE OF THE CORONAVIRUS AND NEW COUNTERMEASURES BY THE DUTCH GOVERNMENT MIGHT FORCE COORDINATORS TO CHANGE THE TEACHING AND ASSESSMENT METHODS USED. THE MOST UP-TO-DATE INFORMATION ABOUT THE TEACHING/ASSESSMENT METHOD(S) WILL BE AVAILABLE IN THE COURSE SYLLABUS.
Students will perform a market research for local companies interested in selling their products and services in emerging markets. This research will be executed in small groups with each groups. |
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| Literature |
No obligatory literature.
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| Prerequisites |
No prerequisites are required.
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| Keywords |
Market research, sample selection, market analysis
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| Teaching methods (indicative; course manual is definitive) | ||||||||||||||||||||||||||||||||||||||||
| Assessment methods (indicative; course manual is definitive) | ||||||||||||||||||||||||||||||||||||||||
| Evaluation in previous academic year | For the complete evaluation of this course please click "here" | |||||||||||||||||||||||||||||||||||||||
| This course belongs to the following programmes / specialisations |
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