Courses Bachelor Display 2023-2024
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| Course title | Market Research Project | |||||||||||||||||||||||||||||||||||||||
| Course code | BENP1001 | |||||||||||||||||||||||||||||||||||||||
| ECTS credits | 5,0 | |||||||||||||||||||||||||||||||||||||||
| Assessment | Whole/Half Grades | |||||||||||||||||||||||||||||||||||||||
| Period |
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| Level | no level | |||||||||||||||||||||||||||||||||||||||
| Coordinator |
Aline Elias Caldeira Dantas For more information: a.dantas@maastrichtuniversity.nl |
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| Language of instruction | English | |||||||||||||||||||||||||||||||||||||||
| Goals |
* Understanding how to translate a management problem in a market research.
* Selecting the best research design based on the management problem. Conducting a market research. * Interpreting the findings of a market research. * Reporting on the findings of a market research. |
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| Description |
Students will perform a market research for local companies interested in selling their products and services in emerging markets. This research will be executed in small groups with each groups.
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| Literature |
No obligatory literature.
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| Prerequisites |
No prerequisites are required.
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| Keywords |
Market research, sample selection, market analysis
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| Teaching methods (indicative; course manual is definitive) | ||||||||||||||||||||||||||||||||||||||||
| Assessment methods (indicative; course manual is definitive) | Final Paper / Presentation | |||||||||||||||||||||||||||||||||||||||
| Evaluation in previous academic year | For the complete evaluation of this course please click "here" | |||||||||||||||||||||||||||||||||||||||
| This course belongs to the following programmes / specialisations |
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