Courses Bachelor Display 2018-2019
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Course title | Marketing & Supply Chain Management | |||||||||||||||||||||||||||||||||||||||
Course code | EBC2024 | |||||||||||||||||||||||||||||||||||||||
ECTS credits | 6,5 | |||||||||||||||||||||||||||||||||||||||
Assessment | Whole/Half Grades | |||||||||||||||||||||||||||||||||||||||
Period |
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Level | Intermediate | |||||||||||||||||||||||||||||||||||||||
Coordinator |
Nadine Kiratli For more information: n.kiratli@maastrichtuniversity.nl |
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Language of instruction | English | |||||||||||||||||||||||||||||||||||||||
Goals |
The course aims to develop a better understanding and awareness of how marketing- and supply chain-related issues are interrelated and thus require an integral management approach. This is achieved through the analysis and solution of a real-life problem at a case company by means of a market research project conducted in student teams.
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Description |
In today's internationally-oriented business environment it is crucial for prospective managers to familiar themselves with concepts and issues related to marketing and supply chain management. Developing a thorough understanding of basic concepts such as market research, marketing strategy, value propositions as well as knowing how to make use of the supply chain in international competitive markets to serve and satisfy customers are topics that will be covered in this course. Marketing & Supply Chain Management can be considered as an intermediate course for marketing and as an introduction course for Supply Chain Management. It builds upon the first year course 'Organisation and Marketing’ and introduces the basics of research methods and statistical analysis.
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Literature |
Compiled textbook with selected chapters from:
Swink, M, Melnyk, A.A., Hartley, J.L. & Cooper M.B. (2017). Managing Operations Across the Supply Chain (3rd ed.) McGraw-Hill. Hair, J.F., Wolfinberger Celsi, M., Ortinau, D.J. & Bush, R.P. (2016). Essentials of Marketing Research (4th ed.) McGraw-Hill. |
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Prerequisites |
The course Marketing and Supply Chain Management can be considered as an intermediate marketing course, positioned between different marketing courses and extending into elementary concepts of supply chain management. This course is specifically targeted at IBE students and is a follow-up to the course 1.1 (Management of Organizations and Marketing). Furthermore, this course uses basic insights gained in Quantitative Methods I and II. Consequently, basic statistical, marketing and SCM knowledge is a prerequisite for attending this course. This course is a mandatory course for second year International Business Economics (IBE) students, and an elective for exchange students as well as for Emerging Markets (EM) students.
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Teaching methods (indicative; course manual is definitive) | PBL / Presentation / Lecture / Assignment / Groupwork / Research | |||||||||||||||||||||||||||||||||||||||
Assessment methods (indicative; course manual is definitive) | Final Paper / Attendance / Participation / Written Exam / Presentation | |||||||||||||||||||||||||||||||||||||||
Evaluation in previous academic year | For the complete evaluation of this course please click "here" | |||||||||||||||||||||||||||||||||||||||
This course belongs to the following programmes / specialisations |
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