Courses Exchange Display 2014-2015
Course Description | To PDF | |||||||||||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Course title | Business Innovation | |||||||||||||||||||||||||||||||||||||||
Course code | EBC2068 | |||||||||||||||||||||||||||||||||||||||
ECTS credits | 6,5 | |||||||||||||||||||||||||||||||||||||||
Assessment | None | |||||||||||||||||||||||||||||||||||||||
Period |
|
|||||||||||||||||||||||||||||||||||||||
Level | Intermediate | |||||||||||||||||||||||||||||||||||||||
Coordinator |
Wilko Letterie For more information: w.letterie@maastrichtuniversity.nl |
|||||||||||||||||||||||||||||||||||||||
Language of instruction | English | |||||||||||||||||||||||||||||||||||||||
Goals |
Technology and innovation have to be managed by firms. In this course we will explore which concepts, techniques, tools and management processes are helpful to successfully advance technological innovations.
|
|||||||||||||||||||||||||||||||||||||||
Description |
Successful innovation requires firms to manage the innovation process. To that end firms need to obtain particular skills and knowledge. During the business innovation course we will probe into the strategies developed by firms to innovate and to generate value from innovations. Topics included are how Organisational and industrial context shape innovation. We will cover which internal and external sources are important for innovative firms. For instance, links with customer needs and R&D alliances will be discussed. Another topic is how firms can appropriate the value of their innovations. In this context we will discuss corporate venturing and we touch upon the role open innovation may play.
|
|||||||||||||||||||||||||||||||||||||||
Literature |
Book and articles
|
|||||||||||||||||||||||||||||||||||||||
Prerequisites |
Basic knowledge of: marketing, organisation and strategy
An advanced level of English |
|||||||||||||||||||||||||||||||||||||||
Teaching methods (indicative; course manual is definitive) | PBL / Presentation / Lecture / Groupwork | |||||||||||||||||||||||||||||||||||||||
Assessment methods (indicative; course manual is definitive) | Final Paper / Participation | |||||||||||||||||||||||||||||||||||||||
Evaluation in previous academic year | For the complete evaluation of this course please click "here" | |||||||||||||||||||||||||||||||||||||||
This course belongs to the following programmes / specialisations |
|