Courses Master Display 2013-2014
| Courses | Year UP | |||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Course Description | To PDF | |||||||||||||||||||||||||||||||||||||||
| Course title | Special Topics in Marketing and Supply Chain Management | |||||||||||||||||||||||||||||||||||||||
| Course code | EBC4015 | |||||||||||||||||||||||||||||||||||||||
| ECTS credits | 6,5 | |||||||||||||||||||||||||||||||||||||||
| Assessment | None | |||||||||||||||||||||||||||||||||||||||
| Period |
|
|||||||||||||||||||||||||||||||||||||||
| Level | Advanced | |||||||||||||||||||||||||||||||||||||||
| Coordinator |
Bram Foubert For more information: b.foubert@maastrichtuniversity.nl |
|||||||||||||||||||||||||||||||||||||||
| Language of instruction | English | |||||||||||||||||||||||||||||||||||||||
| Goals |
The goal of this course is (1) to get students acquainted with different topics in Marketing and Supply Chain Management, and (2) to teach them to critically review state-of-the-art literature.
|
|||||||||||||||||||||||||||||||||||||||
| Description |
Each session will be dedicated to a specific topic and will be guided by an expert in the field. The course is interactive and requires considerable input from the students. They will conclude the course by writing a research proposal related to one of the themes of this course.
|
|||||||||||||||||||||||||||||||||||||||
| Literature |
Academic papers from top-rated international journals that reflect the current thinking in the different fields.
|
|||||||||||||||||||||||||||||||||||||||
| Prerequisites |
Students should at least have a basic knowledge of marketing and supply chain management principles, have a decent understanding of statistics and basic econometrics, and be familiar with reading academic papers.
|
|||||||||||||||||||||||||||||||||||||||
| Evaluation in previous academic year | For the complete evaluation of this course please click "here" | |||||||||||||||||||||||||||||||||||||||
| This course belongs to the following programmes / specialisations |
|