Students that have followed this course will:
• Have a good overview of IT applications and how they are used in organisations;
• Be able to identify causal links between certain IT project/system features and the outcome (success/failure) of these projects/systems.
• Have developed their skills in analysing cases.

This course is entirely based on company cases and focuses on how organisations can use information technologies to improve their performance. The chosen cases - all from real life - reflect the breadth of the information systems field. The cases deal with issues such as:
* Customer relationship management (CRM)
* Enterprise resource planning (ERP) systems
* IT-investment prioritisation
* Healthcare IT
* Resistance to change
* Enterprise 2.0 tools (blogs, wikis, prediction markets)
* RFID technology
* The business-IT gap
* The strategic use of information systems
* Information systems failure
* The role of IT in mergers
* Online reputation systems
* Online marketing
* IT start-ups and entrepreneurship
* The internet of things
* Technology acceptance
* Blockchain
* Artificial intelligence & machine learning

Reader (available via EBSCO). In addition, students need to buy a Harvard Business School course pack with the cases that are used during the course.

This course is in transition for the master Business Research.
See the Master Education and Examination Regulations for more information.

The following rule applies to master Business Research students who started the programme prior to academic year 2024-2025.
TRANSITIONAL REGULATION (EBC4038):
The master Business Research has been discontinued.
Courses of the Business Research master’s programme will continue to be offered until and including academic year 2025-2026 with exam opportunities running until and including 2026-2027.