* Equip students with a powerful set of tools to analyze processes of innovation and technological change in competitive environments
* Students learn how to analyze & interpret relevant data to make informed decisions
* Students can communicate their ideas persuasively and professionally to their target audience

PLEASE NOTE THAT THE INFORMATION ABOUT THE TEACHING AND ASSESSMENT METHOD(S) USED IN THIS COURSE IS WITH RESERVATION. A RE-EMERGENCE OF THE CORONAVIRUS AND NEW COUNTERMEASURES BY THE DUTCH GOVERNMENT MIGHT FORCE COORDINATORS TO CHANGE THE TEACHING AND ASSESSMENT METHODS USED. THE MOST UP-TO-DATE INFORMATION ABOUT THE TEACHING/ASSESSMENT METHOD(S) WILL BE AVAILABLE IN THE COURSE SYLLABUS.

Today’s fast-paced international markets are characterized by continuous innovation and fierce technology-based competition. Therefore, understanding how firms generate new knowledge and how technological change affects the competitive landscape is essential for effective strategizing. This course bridges the gap between general strategy and more specialized technology and innovation fields. It addresses how organizations navigate challenges and take advantages of opportunities created by disruptive technological change. Among others, the following topics are covered: sources of new ideas and recombination, dealing with uncertainty, machine learning and AI for strategic decision-making, data as a source for competitive advantage, incentives for innovators, industries driven by new technology emergence and financing of innovation. It teaches students how to deal with the inherent uncertainty of business innovation processes and puts them into the position to formulate strategies related to innovation investment decisions, intellectual property, and technological change.

Textbook; Academic and practitioner articles.

This Master-level course requires an understanding of general business concepts and management theories. Exchange students need to have obtained a bachelor degree with a major in business and need to major in strategy in their Master. An advanced level of English.