Courses Bachelor Display 2023-2024
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| Course title | Market Research in Emerging Markets | |||||||||||||||||||||||||||||||||||||||
| Course code | EBS2063 | |||||||||||||||||||||||||||||||||||||||
| ECTS credits | 4,0 | |||||||||||||||||||||||||||||||||||||||
| Assessment | Whole/Half Grades | |||||||||||||||||||||||||||||||||||||||
| Period |
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| Level | Introductory | |||||||||||||||||||||||||||||||||||||||
| Coordinator |
Marcel van Birgelen For more information: m.vanbirgelen@maastrichtuniversity.nl |
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| Language of instruction | English | |||||||||||||||||||||||||||||||||||||||
| Goals |
The primary goal of this course is for students to gain knowledge and experience about how local companies can market their products and services in emerging markets.
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| Description |
Students will perform market research for local companies interested in selling their products and services in emerging markets. This will be done in small groups with each group being assigned a specific emerging economy/market.
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| Literature |
to be added
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| Prerequisites |
Completed all first year courses in either the International Business bachelor or in the Economics and Business Economics bachelor.
Students within Emerging Markets specialisation only |
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| Keywords |
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| Teaching methods (indicative; course manual is definitive) | Assignment | |||||||||||||||||||||||||||||||||||||||
| Assessment methods (indicative; course manual is definitive) | Final Paper | |||||||||||||||||||||||||||||||||||||||
| Evaluation in previous academic year | For the complete evaluation of this course please click "here" | |||||||||||||||||||||||||||||||||||||||
| This course belongs to the following programmes / specialisations |
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