Courses Master Display 2013-2014
|Course Description||To PDF|
|Course title||Writing a Master Thesis: IB-Strategic Marketing|
Kelly Geyskens, Evelyne Vanpoucke, Nikos Kalogeras
For more information: email@example.com; firstname.lastname@example.org; email@example.com
|Language of instruction||English|
The programme is completed by a Master Thesis Project in which you conduct an in-depth study of a marketing-related topic. It provides you with the opportunity to apply your knowledge and skills acquired during the programme to one specific marketing problem. You are prepared for this master thesis project in a two-week skills training in which you develop a proposal and are assigned to a supervisor who is knowledgeable in the area of your interest.
In several sessions, students are guided towards a thesis proposal that offers a solid base to enter the thesis process. Finding a topic, formulating an interesting and workable problem statement, imposing a structure by formulating sub questions, reporting on a first scan of the literature, and finally developing initial research ideas are all covered in these sessions. The skills training is concluded by a session in which all participants give a presentation of their thesis proposal, receiving critical feedback from other students and the tutor.
|Teaching methods (indicative; course manual is definitive)||PBL|
|Assessment methods (indicative; course manual is definitive)||Participation|
|Evaluation in previous academic year||For the complete evaluation of this course please click "here"|
|This course belongs to the following programmes / specialisations||