Courses Master Display 2014-2015

Course Description To PDF
Course title Writing a Master's Thesis Proposal: IB-Strategic Marketing
Course code EBS4016
ECTS credits 4,0
Assessment None
Period Start End Mon Tue Wed Thu Fri
3 12-1-2015 23-1-2015 -
6 15-6-2015 26-6-2015 -
Level Advanced
Coordinator Kelly Geyskens, Evelyne Vanpoucke, Nikos Kalogeras
For more information:;;
Language of instruction English
The programme is completed by a Master Thesis Project in which you conduct an in-depth study of a marketing-related topic. It provides you with the opportunity to apply your knowledge and skills acquired during the programme to one specific marketing problem. You are prepared for this master thesis project in a two-week skills training in which you develop a proposal and are assigned to a supervisor who is knowledgeable in the area of your interest.
In several sessions, students are guided towards a thesis proposal that offers a solid base to enter the thesis process. Finding a topic, formulating an interesting and workable problem statement, imposing a structure by formulating sub questions, reporting on a first scan of the literature, and finally developing initial research ideas are all covered in these sessions. The skills training is concluded by a session in which all participants give a presentation of their thesis proposal, receiving critical feedback from other students and the tutor.
Teaching methods (indicative; course manual is definitive) PBL
Assessment methods (indicative; course manual is definitive) Participation
Evaluation in previous academic year For the complete evaluation of this course please click "here"
This course belongs to the following programmes / specialisations
Master International Business Track Marketing-Finance Marketing-Finance
Master International Business Track Strategic Marketing Strategic Marketing