Courses Bachelor Display 2015-2016
|Course Description||To PDF|
|Course title||Business Plan|
For more information: firstname.lastname@example.org
|Language of instruction||English|
Students will learn to apply their knowledge (gathered within the domains of strategy, organisation, marketing and finance) to a specific entrepreneurial case-study.
The aim of this skills training is to give students the opportunity to integrate the knowledge they have mastered. One of the ways to accomplish such integration is by letting students write a business plan. All aspects of a business administration study program are to be used in such a plan. The writing of the business plan starts with an analysis of the company, the products and its competitive environment. This is followed by market research and analysis, and the design of a marketing plan. The goal of this effort is to identify target markets and the current market position. Based on the results of these studies and the type of activities of the firm, the plans for research and development and manufacturing should be designed. These plans have implications for the management and the internal organisation of the company. The financial consequences are the bottom line of the business plan.
Barringer, B.R. (2009), Preparing effective business plans: an entrepreneurial approach. Pearson International edition, Upper Saddle River NJ, ISBN 978-0-13-714584-3
Knowledge of bachelor courses in marketing, organisation studies, strategy and finance.
An advanced level of English
|Teaching methods (indicative; course manual is definitive)||Presentation / Assignment / Groupwork|
|Assessment methods (indicative; course manual is definitive)||Final Paper|
|Evaluation in previous academic year||For the complete evaluation of this course please click "here"|
|This course belongs to the following programmes / specialisations||