Courses Master Display 2015-2016

Course Description To PDF
Course title Business intelligence case studies
Course code EBC4107
ECTS credits 6,5
Assessment Whole/Half Grades
Period Start End Mon Tue Wed Thu Fri
2 26-10-2015 18-12-2015 X X
5 11-4-2016 3-6-2016 X X
Level Advanced
Coordinator Marianne Peeters
For more information:
Language of instruction English
This skill aims at getting hands-on experience in analysing managerial decision processes, using available data, and using quantitative techniques for decision making.
This course treats the theory and practice of Business Intelligence. Tools for the analysis of data are discussed, as well as methods for discovering knowledge from information and using this knowledge for intelligent decision making.
The first part consists of applying up-to-date data mining techniques. These techniques will be
implemented and used with Excel based software. We study how (and how not) to extract information from large data bases with techniques such as clustering, neural networks, and decision trees. Cases are selected from the literature and our own research experience:, a financial institution develops a tool for mortgage acceptance .
The second part of the theory consists of Business Performance Management, including Quality Management, and business analytics. We create dash-boards on which management can base its strategic decisions. Cases are taken from Health care management, and hotel quality management. One case from practice is how yield maximization at Ryanair is performed; another one uses simulation to analyse the profitability of investments in a building for office rental. A third case analyses and optimizes the product portfolio of a telecom operator.
Note: a selection of four or five cases is made from the set mentioned here, and newly developed cases based on current topical developments.
Text book for the first part: Data mining for business intelligence, by Shmueli et al. Articles available through ELEUM.
Basic mathematics, statistics and finance.
Teaching methods (indicative; course manual is definitive) PBL / Presentation / Lecture / Assignment / Groupwork
Assessment methods (indicative; course manual is definitive) Final Paper / Participation
Evaluation in previous academic year For the complete evaluation of this course please click "here"
This course belongs to the following programmes / specialisations
Master Business Research IB Electives
Master Business Research Track OR IB Electives
Master Human Decision Science Electives
Master International Business Track Accountancy Electives
Master International Business Track Controlling Electives
Master International Business Track Entrepreneurship Electives
Master International Business Track Finance Electives
Master International Business Track Information Management and Business Intelligence Information Management & Business Intelligence
Master International Business Track Organisation Electives
Master International Business Track Strategy and Innovation Electives
Master International Business Track Sustainable Finance Electives
Master Information and Network Economics Business Electives
SBE Exchange Master Master Exchange Courses
SBE Non Degree Courses Master Courses