Courses Bachelor Display 2016-2017
|Course Description||To PDF|
|Course title||Global Business|
Wilko Letterie, Dominik Mahr
For more information: email@example.com; firstname.lastname@example.org
|Language of instruction||English|
The course develops a better understanding of the multinational enterprise (MNE) and its challenges and opportunities in a globalised world. Given the complexities of managerial decisions of MNEs, there is no “silver bullet”. Therefore, the course provides students with a better understanding of a firm’s external and internal factors that managers need to take into account. The course combines learning about relevant concepts from seminal, and state-of the art knowledge sources with own application in various real life contexts. The specific objectives are:
1. to understand a number of crucial theoretical, empirical and managerial issues in international business strategy;
2. to develop the ability to apply theory to real world cases and to find possible solutions;
3. to develop the ability to critically assess the usefulness of competing or complementary theories and to decide yourself what is important;
4. to develop skills working in international teams;
5. to manage time;
6. to employ academic writing skills.
The topics covered in this course can roughly be grouped into three categories:
FOUNDATIONS: Globalization drivers, internationalization, foreign direct investment and the multinational enterprise.
STRATEGY: International, multinational, global and transnational strategies
ORGANISATION: Cross-border management of business functions; transnational leadership, transnational company’s value system as well as inter-firm relationships.
To be announced.
Basic understanding of the development and implementation of firms’ strategies.
|Teaching methods (indicative; course manual is definitive)||PBL / Presentation / Lecture / Assignment / Papers / Groupwork|
|Assessment methods (indicative; course manual is definitive)||Participation / Written Exam|
|Evaluation in previous academic year||For the complete evaluation of this course please click "here"|
|This course belongs to the following programmes / specialisations||