Courses Bachelor Display 2016-2017

Course Description To PDF
Course title Global Business
Course code EBC2021
ECTS credits 6,5
Assessment Whole/Half Grades
Period Start End Mon Tue Wed Thu Fri
2 31-10-2016 22-12-2016 X X
Level Intermediate
Coordinator Wilko Letterie, Dominik Mahr
For more information:;
Language of instruction English
The course develops a better understanding of the multinational enterprise (MNE) and its challenges and opportunities in a globalised world. Given the complexities of managerial decisions of MNEs, there is no “silver bullet”. Therefore, the course provides students with a better understanding of a firm’s external and internal factors that managers need to take into account. The course combines learning about relevant concepts from seminal, and state-of the art knowledge sources with own application in various real life contexts. The specific objectives are:
1. to understand a number of crucial theoretical, empirical and managerial issues in international business strategy;
2. to develop the ability to apply theory to real world cases and to find possible solutions;
3. to develop the ability to critically assess the usefulness of competing or complementary theories and to decide yourself what is important;
4. to develop skills working in international teams;
5. to manage time;
6. to employ academic writing skills.
The topics covered in this course can roughly be grouped into three categories:
FOUNDATIONS: Globalization drivers, internationalization, foreign direct investment and the multinational enterprise.
STRATEGY: International, multinational, global and transnational strategies
ORGANISATION: Cross-border management of business functions; transnational leadership, transnational company’s value system as well as inter-firm relationships.
To be announced.
Basic understanding of the development and implementation of firms’ strategies.
Teaching methods (indicative; course manual is definitive) PBL / Presentation / Lecture / Assignment / Papers / Groupwork
Assessment methods (indicative; course manual is definitive) Participation / Written Exam
Evaluation in previous academic year For the complete evaluation of this course please click "here"
This course belongs to the following programmes / specialisations
Bachelor International Business Specialisation Emerging Markets Year 2 Core Courses
Bachelor International Business Year 2 Compulsory Courses
SBE Exchange Bachelor Bachelor Exchange Courses
SBE Exchange Master Bachelor Exchange Courses
SBE Non Degree Courses Bachelor Courses