Courses Bachelor Display 2020-2021
|Market Research Project
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|Language of instruction
* Understanding how to translate a management problem in a market research.
* Selecting the best research design based on the management problem. Conducting a market research.
* Interpreting the findings of a market research.
* Reporting on the findings of a market research.
Students will perform a market research for local companies interested in selling their products and services in emerging markets. This research will be executed in small groups with each groups.
No obligatory literature.
No prerequisites are required.
Market research, sample selection, market analysis
|Teaching methods (indicative; course manual is definitive)
|Assessment methods (indicative; course manual is definitive)
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