Courses Bachelor Display 2020-2021
|Course Description||To PDF|
|Course title||Management of Organisations and Marketing|
Kelly Geyskens, Julia Kensbock
For more information: firstname.lastname@example.org; email@example.com
|Language of instruction||English|
This introductory course Management of Organisations and Marketing serves two main purposes. First, it aims at providing you with crucial theoretical and practice-oriented knowledge that helps you to understand the functioning of companies and the behaviour of management in business contexts. This knowledge will be derived from two disciplines: management and organisation (1) and marketing (2). More details on the perspectives of these disciplines will be provided in the next section. A second purpose of this course relates to the development of basic learning skills that you will need throughout your study at Maastricht University. This skills training mainly focuses on Problem-Based Learning in an international classroom. We introduce the 7-jump, different roles in tutorial groups and various PBL working methods. During the group sessions, you will have ample opportunity to practice your newly acquired PBL skills.
When you have successfully finished this course, you are:
* capable of studying in an academic problem-based learning environment
* knowledgeable of the foundations of management and organisation studies
* knowledgeable of the foundations of marketing studies
* capable of understanding and explaining basic organisational and marketing problems in isolation
PLEASE NOTE THAT THE INFORMATION ABOUT THE TEACHING AND ASSESSMENT METHOD(S) USED IN THIS COURSE IS WITH RESERVATION. THE INFORMATION PROVIDED HERE IS BASED ON THE COURSE SETUP PRIOR TO THE CORONAVIRUS CRISIS. AS A CONSEQUENCE OF THE CRISIS, COURSE COORDINATORS MAY BE FORCED TO CHANGE THE TEACHING AND ASSESSMENT METHODS USED. THE MOST UP-TO-DATE INFORMATION ABOUT THE TEACHING/ASSESSMENT METHOD(S) WILL BE AVAILABLE IN THE COURSE SYLLABUS.
This course, which has an evident business administration character, addresses the issues of managing organisations and their marketing activities. This course introduces the basic concepts necessary to analyse and understand the functioning of any organisation, among others management, culture, and structure. Fundamental aspects like what management is and why we should study it will be dealt with, firstly. Subsequently, culture, ethics, corporate responsibility, teams, decision making, and structure will be discussed among others. Based on this knowledge the course deals with challenges faced by managers of organisations nowadays.
The marketing part of this course builds upon ‘marketing orientation’ as a foundation of contemporary firms. Attention is, for instance, paid to basic marketing tools, positioning and segmentation strategies, and customer motivation. Throughout the course examples of real life problems organisations face are given.\nNext to these main subjects, practical skills deemed relevant for a successful study career will be emphasised.
Introductory (custom-made) Management of Organisations and Marketing book
Skillset booklet (custom-made)
Study materials on PBL in an international classroom
TRANSITIONAL REGULATION (EBC1003):
Only for bachelor Fiscal Economics students who started the programme prior to academic year 2019/20.
Education + Exam/Resit
An advanced level of English
|Teaching methods (indicative; course manual is definitive)||PBL / Presentation / Lecture / Assignment / Groupwork|
|Assessment methods (indicative; course manual is definitive)||Final Paper / Attendance / Participation / Written Exam|
|Evaluation in previous academic year||For the complete evaluation of this course please click "here"|
|This course belongs to the following programmes / specialisations||