Courses Bachelor Display 2021-2022

Course Description To PDF
Course title Market Research in Emerging Markets
Course code EBS2063
ECTS credits 4,0
Assessment Whole/Half Grades
Period
Period Start End Mon Tue Wed Thu Fri
S2 31-1-2022 1-7-2022 C
Level Introductory
Coordinator Lieven Quintens, Sabine Nievelstein
For more information: l.quintens@maastrichtuniversity.nl; s.nievelstein@maastrichtuniversity.nl
Language of instruction English
Goals
The primary goal of this course is for students to gain knowledge and experience about how local companies can market their products and services in emerging markets.
Description
Students will perform market research for local companies interested in selling their products and services in emerging markets. This will be done in small groups with each group being assigned a specific emerging economy/market.
Literature
to be added
Prerequisites
Completed all first year courses in either the International Business bachelor or in the Economics and Business Economics bachelor.

Students within Emerging Markets specialisation only
Keywords
Teaching methods (indicative; course manual is definitive) Assignment
Assessment methods (indicative; course manual is definitive) Final Paper
Evaluation in previous academic year For the complete evaluation of this course please click "here"
This course belongs to the following programmes / specialisations
Bachelor Economics and Business Economics - Emerging Markets Year 2 Compulsory Skill(s)
Bachelor International Business - Emerging Markets Year 2 Compulsory Skill(s)