IBR is a course on data analytics. IBR students will be acquainted with the relevancy of the scientific approach to business research and investigation. The course will discuss 1) the pillars of scientific research, including objectivity, reliability, testability, replicability, and external validity; 2) the deductive and inductive approaches to business research; 3) identifying an investigative problem and defining the research problem; and 4) the design of a theoretical framework and hypothesis development. Moreover, IBR student will be provided with a thorough training of working with, interpreting and testing data using the computer package SPSS®.

This course provides an introduction to key concepts and data analytic tools that are applicable in business environments. Our experience has taught us that when you start in our program as IBR student, in many cases you do not think of yourself as a mathematical master-mind. If that is so, then here is the good news: this course has been developed particularly for you because we realize that you and your fellow-students will constitute the larger part of the next generation of managers and executives. To become a good decision-maker it is important to learn how data can be analyzed and how appropriate data analysis can be performed and the outcomes of it interpreted correctly. Our goal is to make research relevant for you, because it is you who will be the heart and health of the organization you will own or work for and carry responsibility as future manager, executive, and decision maker.

Business Research Methods and Statistics Using SPSS (2008)
Authors: Robert B. Burns and Richard A. Burns
SAGE Publications Ltd

Accompanying Website:
https://studysites.uk.sagepub.com/burns/description.htm

This course has been cancelled.

The following rule applies to students who started one of the following programmes/specialisations prior to academic year 2020/21
* Master Business Research - No specialisation (Note: only if you are taking "Organisation: Management, Change and Consultancy" disciplinary courses!)
* Master International Business - Organisation: Management, Change and Consultancy
TRANSITIONAL REGULATION (EBC4073):
You can EITHER do the exam/resit of EBC4073 OR replace the course EBC4073 with "Data Analytics (Entrepreneurship/Marketing/Organisation)" (EBC4265).

The following rule applies to students who started one of the following programmes/specialisations prior to academic year 2020/21
* Master Business Research - No specialisation (Note: only if you are taking "Strategy and Innovation" disciplinary courses!)
* Master International Business - Strategy and Innovation
TRANSITIONAL REGULATION (EBC4073):
You can EITHER do the exam/resit of EBC4073 OR replace the course EBC4073 with "Data Analytics (Accounting/Finance/Strategy)" (EBC4263).