Courses Bachelor Display 2022-2023

Course Description To PDF
Course title Market Research Project
Course code BENP1001
ECTS credits 5,0
Assessment Whole/Half Grades
Period
Period Start End Mon Tue Wed Thu Fri
3 16-1-2023 20-1-2023 C
Level no level
Coordinator Elisabeth Brüggen
For more information: e.bruggen@maastrichtuniversity.nl
Language of instruction English
Goals
* Understanding how to translate a management problem in a market research.
* Selecting the best research design based on the management problem. Conducting a market research.
* Interpreting the findings of a market research.
* Reporting on the findings of a market research.
Description
Students will perform a market research for local companies interested in selling their products and services in emerging markets. This research will be executed in small groups with each groups.
Literature
No obligatory literature.
Prerequisites
No prerequisites are required.
Keywords
Market research, sample selection, market analysis
Teaching methods (indicative; course manual is definitive)
Assessment methods (indicative; course manual is definitive)
Evaluation in previous academic year For the complete evaluation of this course please click "here"
This course belongs to the following programmes / specialisations
Bachelor Business Engineering Year 1 Project(s)