Courses Bachelor Display 2022-2023
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| Course title | Market Research in Emerging Markets | |||||||||||||||||||||||||||||||||||||||
| Course code | EBS2063 | |||||||||||||||||||||||||||||||||||||||
| ECTS credits | 4,0 | |||||||||||||||||||||||||||||||||||||||
| Assessment | Whole/Half Grades | |||||||||||||||||||||||||||||||||||||||
| Period |
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| Level | Introductory | |||||||||||||||||||||||||||||||||||||||
| Coordinator |
Marcel van Birgelen For more information: m.vanbirgelen@maastrichtuniversity.nl |
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| Language of instruction | English | |||||||||||||||||||||||||||||||||||||||
| Goals |
The primary goal of this course is for students to gain knowledge and experience about how local companies can market their products and services in emerging markets.
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| Description |
PLEASE NOTE THAT THE INFORMATION ABOUT THE TEACHING AND ASSESSMENT METHOD(S) USED IN THIS COURSE IS WITH RESERVATION. A RE-EMERGENCE OF THE CORONAVIRUS AND NEW COUNTERMEASURES BY THE DUTCH GOVERNMENT MIGHT FORCE COORDINATORS TO CHANGE THE TEACHING AND ASSESSMENT METHODS USED. THE MOST UP-TO-DATE INFORMATION ABOUT THE TEACHING/ASSESSMENT METHOD(S) WILL BE AVAILABLE IN THE COURSE SYLLABUS.
Students will perform market research for local companies interested in selling their products and services in emerging markets. This will be done in small groups with each group being assigned a specific emerging economy/market. |
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| Literature |
to be added
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| Prerequisites |
Completed all first year courses in either the International Business bachelor or in the Economics and Business Economics bachelor.
Students within Emerging Markets specialisation only |
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| Keywords |
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| Teaching methods (indicative; course manual is definitive) | Assignment | |||||||||||||||||||||||||||||||||||||||
| Assessment methods (indicative; course manual is definitive) | Final Paper | |||||||||||||||||||||||||||||||||||||||
| Evaluation in previous academic year | For the complete evaluation of this course please click "here" | |||||||||||||||||||||||||||||||||||||||
| This course belongs to the following programmes / specialisations |
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