Courses Master Display 2022-2023

Course Description To PDF
Course title Multidisciplinary Business Challenge
Course code EBC4270
ECTS credits 6,5
Assessment Whole/Half Grades
Period
Period Start End Mon Tue Wed Thu Fri
2 31-10-2022 9-12-2022 X X
5 17-4-2023 9-6-2023 X X
Level Intermediate/Advanced
Coordinator Yannick Bammens, Mahdi Ebrahim
For more information: y.bammens@maastrichtuniversity.nl; m.ebrahim@maastrichtuniversity.nl
Language of instruction English
Goals
Description
The business context is characterized by major changes, including the ongoing twin transition toward a greener and more digital European economy. Such changes bring about opportunities for entrepreneurs, managers, and investors. In this course, we familiarize students with frameworks that help decision-makers in navigating the uncertainty associated with change and initiative - these include effectuation, design thinking, and the lean startup methodology. In small teams, students will analyze opportunities from the perspective of their own entrepreneurial team (skills and goals), new technologies (incl. digital tech), and the customer (latent needs). Teams will then develop a value proposition, design a business model around it, and validate the business model in the market. This course combines reading materials with hands-on application.
Literature
* Osterwalder A. & Pigneur Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons. (ISBN 9780470876411).
* Osterwalder A., Pigneur Y., Bernarda G., Smith, A. & Papadakos, T. (2014). Value proposition design: How to create products and services customers want. John Wiley & Sons, 2014. (ISBN 9781118968055).
* Van der Pijl P., Lokitz J., & Solomon L. (2016). Design a better Business: new tools, skills, and mindset for strategy and innovation. John Wiley & Sons. (ISBN 9781119272113).
* Additional articles.
Prerequisites
All master International Business students can register themselves for this course through the Student Portal.
Note that there is a limit, and registrations will be handled on a first come, first serve basis. In other words, once the course is full, you will not be able to register for it anymore.
Keywords
Teaching methods (indicative; course manual is definitive) Presentation / Lecture / Groupwork / Skills / Coaching
Assessment methods (indicative; course manual is definitive) Final Paper / Attendance / Participation / Presentation
Evaluation in previous academic year For the complete evaluation of this course please click "here"
This course belongs to the following programmes / specialisations
Master International Business - Accounting and Business Information Technology Elective Course(s)
Master International Business - Entrepreneurship and Business Development Elective Course(s)
Master International Business - Managerial Decision-Making and Control Elective Course(s)
Master International Business - Information Management and Business Intelligence Elective Course(s)
Master International Business - Marketing-Finance Elective Course(s)
Master International Business - Organisation: Management, Change and Consultancy Elective Course(s)
Master International Business - Strategic Corporate Finance Elective Course(s)
Master International Business - Strategic Marketing Elective Course(s)
Master International Business - Strategy and Innovation Elective Course(s)
Master International Business - Supply Chain Management Elective Course(s)
Master International Business - Sustainable Finance Elective Course(s)