Courses Master Display 2023-2024

Course Description To PDF
Course title Advanced Consumer Behaviour
Course code EBC4137
ECTS credits 6,5
Assessment Whole/Half Grades
Period Start End Mon Tue Wed Thu Fri
2 30-10-2023 15-12-2023 X X
Level Advanced
Coordinator Anouk Festjens
For more information:
Language of instruction English
The learning objective of this course is for students to obtain an overview of the different research streams in consumer research in marketing and to understand some of the key insights in the field. Students also learn to formulate hypotheses and conduct research on consumer behavior topics that can lead to interesting and relevant academic contributions in marketing.
This course discusses academic consumer behaviour research drawing on a number of different research perspectives in the field. Examples of topics include: consumer self-control, consumer identity, social influences, and decision-making. The course draws on research in marketing, psychology and economics and explores findings from different types of research approaches such as experiments, survey analysis and models of market data. Students need to study the papers assigned and to discuss and expand on their content.
There is a literature list of academic journal articles (Journal of Consumer Research, Journal of Marketing Research, etc.) to be discussed in this course.
Students should know the materials covered in a regular consumer behaviour course. They should also have knowledge obtained in marketing principles and marketing management courses as well as in a course on multivariate statistics. Basic knowledge about micro-economics and psychology is also expected.
Teaching methods (indicative; course manual is definitive) PBL / Presentation / Assignment / Papers / Groupwork / Research
Assessment methods (indicative; course manual is definitive) Final Paper / Participation / Presentation
Evaluation in previous academic year For the complete evaluation of this course please click "here"
This course belongs to the following programmes / specialisations
Master Business Research - No specialisation Year 2 Adv Disc Course(s): Marketing
Master Business Research - No specialisation Year 2 Free Elective(s)
Master Business Research - Operations Research Elective Course(s)