Courses Master Display 2023-2024

Course Description To PDF
Course title Data Analytics (Entrepreneurship/Marketing/Organisation)
Course code EBC4265
ECTS credits 6,5
Assessment Whole/Half Grades
Period
Period Start End Mon Tue Wed Thu Fri
1 4-9-2023 20-10-2023 X X
4 5-2-2024 28-3-2024 X X
Level no level
Coordinator Stavros Ipektsidis
For more information: s.ipektsidis@maastrichtuniversity.nl
Language of instruction English
Goals
Description
It is essential in today’s digital and global business world to acquire an in-depth understanding and knowledge of data analytics methods. Analytical skills are critical in providing relevant, accurate and timely information for decision making in a dynamic and global business environment. In order to provide participants with the necessary data analytical skills, we introduce them to relevant data analytical methods, show them how to apply these methods, how to interpret their findings, and present and communicate these findings. After providing an introduction to data analytics, we will focus on core data analytical techniques such as ANOVA and regression analysis. We will then extend the participants’ knowledge and insights by covering more advanced data analytics, such as factor analysis and structural equation modelling, limited dependent variables, time series analysis and panel analysis. We will use R as the analysis platform for this course. R is open source, and allows the application of a wide variety of data analytics on the same platform.
Literature
Prerequisites
This course is in transition.

The following rule applies to students from the following programmes, who started the programme prior to academic year 2023/24.
Master Human Decision Science
Master International Business - Entrepreneurship and Business Development
Master International Business - Marketing-Finance
Master International Business - Organisation: Management, Change and Consultancy
Master International Business - Strategic Marketing

TRANSITIONAL REGULATION (EBC4265):
In semester 1 of AY23/24 students can repeat education for EBC4265, in semester 2 of AY23/24 students are allowed to repeat the examination or students can replace EBC4265 with (Research in International Business) EBC4280 as from AY23/24

Use Surfyourself to register.
Education deadline: July 15, 2023
Exam deadline: October 1, 2023
Resit deadline: November 26, 2023

Exam deadline: March 10, 2024
Resit deadline: May 12, 2024

See the Transitional Regulations section in the Master Education and Examination Regulations for more information.
Keywords
Teaching methods (indicative; course manual is definitive)
Assessment methods (indicative; course manual is definitive)
Evaluation in previous academic year For the complete evaluation of this course please click "here"
This course belongs to the following programmes / specialisations
Transitional Regulations See prerequisites