Courses Master Display 2024-2025

Course Description To PDF
Course title Value-Based Marketing
Course code EBC4082
ECTS credits 6,5
Assessment Whole/Half Grades
Period
Period Start End Mon Tue Wed Thu Fri
N/A 1-1-1900 1-1-1900
Level Advanced
Coordinator
For more information:
Language of instruction English
Goals
Description
Literature
Prerequisites
This course has been cancelled.
See the Master Education and Examination Regulations for more information.

The following rule applies to students who started one of the following programmes/specialisations prior to academic year 2020-2021
TRANSITIONAL REGULATION (EBC4082):
* Master Business Research - No specialisation (Note: only if you are taking "Entrepreneurship and SME Management" disciplinary courses!)
* Master International Business - Entrepreneurship and SME Management
Students who did not pass EBC4082 can replace this course with "Strategic Entrepreneurship and Innovation" (EBC4041), "Business Innovation and Sustainable Development" (EBC4106), or "Digital Entrepreneurship" (EBC4266)

The following rule applies to students who started one of the following programmes/specialisations prior to academic year 2020-2021
TRANSITIONAL REGULATION (EBC4082):
* Master Business Research - No specialisation (Note: only if you are taking "Strategic Marketing" disciplinary courses!)
* Master International Business - Strategic Marketing
Students who did not pass EBC4082 can replace this course with "Marketing Intelligence" (EBC4267)
Teaching methods (indicative; course manual is definitive)
Assessment methods (indicative; course manual is definitive)
Evaluation in previous academic year For the complete evaluation of this course please click "here"
This course belongs to the following programmes / specialisations
Master Business Research - No specialisation Deprecated
Master Business Research - Operations Research Deprecated
Master Human Decision Science Deprecated
Master International Business - Organisation: Management, Change and Consultancy Deprecated
Master International Business - Strategic Corporate Finance Deprecated
Master International Business - Strategic Marketing Deprecated
Master International Business - Strategy and Innovation Deprecated
Master International Business - Sustainable Finance Deprecated
Master International Business - Accountancy Deprecated
Master International Business - Controlling Deprecated
Master International Business - Entrepreneurship and SME Management Deprecated