Courses None Display 2026-2027

Courses Year Down
Course Description To PDF
Course title Value-Based Marketing
Course code EBC4082
ECTS credits 6,5
Assessment Whole/Half Grades
Period
Period Start End Mon Tue Wed Thu Fri
N/A 1-1-1900 1-1-1900
Level Advanced
Coordinator
For more information:
Language of instruction English
Goals
Description
Literature
Prerequisites
Assessment methods (INDICATIVE; course manual is definitive)
Evaluation in previous academic year For the complete evaluation of this course please click "here"
This course belongs to the following programmes / specialisations
Master Business Research - No specialisation Cancelled - Year 1 Disc IB Strategic Marketing
Master Business Research - No specialisation Cancelled - Year 1 Disc-IB Ent. & SME Mgmt
Master Business Research - Operations Research Cancelled - Year 1 Elective Courses
Master Business Research - Operations Research Cancelled - Year 2 Elective Courses
Master Human Decision Science Cancelled - Elective Courses
Master International Business - Organisation: Management, Change and Consultancy Cancelled - Elective Courses
Master International Business - Strategic Corporate Finance Cancelled - Elective Courses
Master International Business - Strategic Marketing Cancelled - Compulsory Courses
Master International Business - Strategy and Innovation Cancelled - Elective Courses
Master International Business - Sustainable Finance Cancelled - Elective Courses
Master International Business - Accountancy Cancelled
Master International Business - Controlling Cancelled
Master International Business - Entrepreneurship and SME Management Cancelled
Transitional Regulations
  • Master Business Research - No specialisation [2019-2020 and earlier] (in case of "Entrepreneurship and Small and Medium-sized Enterprises Management" disciplinary courses)
  • Master International Business - Entrepreneurship and Small and Medium-sized Enterprises Management [2019-2020 and earlier]
  1. In 2020-2021 education and exam/resit opportunities are offered.
  2. In 2021-2022 exam/resit opportunities are offered.
  3. From 2022-2023 onwards, the course is cancelled.

Note that from 2020-2021 onwards, EBC4041 "Strategic Entrepreneurship", EBC4106 "Business Innovation and Sustainable Development", or EBC4266 "Digital Entrepreneurship" are offered as replacements.

Academic YearEducationExam/ResitReplacement(s)
2020-2021XXEBC4041 "Strategic Entrepreneurship", EBC4106 "Business Innovation and Sustainable Development", or EBC4266 "Digital Entrepreneurship"
2021-2022 XEBC4041 "Strategic Entrepreneurship", EBC4106 "Business Innovation and Sustainable Development", or EBC4266 "Digital Entrepreneurship"
2022-2023 onwards  EBC4041 "Strategic Entrepreneurship", EBC4106 "Business Innovation and Sustainable Development", or EBC4266 "Digital Entrepreneurship"
  • Master Business Research - No specialisation [2019-2020 and earlier] (in case of "Strategic Marketing" disciplinary courses)
  • Master International Business - Strategic Marketing [2019-2020 and earlier]
  1. In 2020-2021 education and exam/resit opportunities are offered.
  2. In 2021-2022 exam/resit opportunities are offered.
  3. From 2022-2023 onwards, the course is cancelled.

Note that from 2020-2021 onwards, EBC4267 "Marketing Intelligence" is offered as a replacement.

Academic YearEducationExam/ResitReplacement(s)
2020-2021XXEBC4267 "Marketing Intelligence"
2021-2022 XEBC4267 "Marketing Intelligence"
2022-2023 onwards  EBC4267 "Marketing Intelligence"
  • Master Business Research - No specialisation [2019-2020 and earlier] (in case of other disciplinary courses)
  • Master Business Research - Operations Research [2019-2020 and earlier]
  • Master Human Decision Science [2019-2020 and earlier]
  • Master International Business - Accountancy [2019-2020 and earlier]
  • Master International Business - Controlling [2019-2020 and earlier]
  • Master International Business - Organisation: Management, Change and Consultancy [2019-2020 and earlier]
  • Master International Business - Strategic Corporate Finance [2019-2020 and earlier]
  • Master International Business - Strategy and Innovation [2019-2020 and earlier]
  • Master International Business - Sustainable Finance [2019-2020 and earlier]
  1. From 2020-2021 onwards, the course is cancelled.
Academic YearEducationExam/ResitReplacement(s)
2020-2021 onwards